London 2012’s Inspire programme was established to help bring the benefits of the 2012 Games to every part of the UK – giving everyone the opportunity to participate in events across the country.

Those events genuinely inspired by the London 2012 Games can apply for the Inspire Mark, but only the most accessible, participative, inspiring and stimulating projects and events will achieve the mark – across sport, culture, education, environment, volunteering and business skills.

To be awarded the Inspire Mark, events must ensure that they meet the following requirements.

That they be;

  • Genuinely inspired by the London 2012 Olympic and Paralympic Games.
  • Well planned and managed.
  • Fully funded from non-commercial sources and with no commercial association.
  • Innovative and inspiring.




The London 2012 Cultural Olympiad has defined aims and values which drive every project and programme. This ensures the goals for the Cultural Olympiad are met and creates purpose, character and identity for the London 2012 culture programme.

Aims
Encourage and welcome involvement from communities across the UK, including London.
Leave a lasting legacy that improves cultural life.
Showcase excellence in the performing arts and creative industries as well as sport.
Introduce young people to the UK’s many artistic communities and those from around the world.
Promote London as a major cultural capital.
Heighten economic regeneration and encourage tourism in the UK through the work of the creative industries.
Incorporate the Olympic values of ‘excellence, respect and friendship’ and the Paralympic vision to ‘empower, achieve, inspire’.

Values
Celebrating London and the UK and inviting the world to share the event with us.
Inspiring and involving young people to unlock their creativity.
Using cultural and sports participation, audience development, urban regeneration, tourism, international links and other key strands of the Cultural Olympiad to build a meaningful legacy.